http://smartremarx.com/1820/viral-marketing-to-success-part-three/ sharp wit • Smart ReMarx Mon, 26 Jul 2010 14:10:12 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://smartremarx.com/1820/viral-marketing-to-success-part-three/comment-page-1/#comment-5802 Andrew Thu, 04 Feb 2010 16:33:18 +0000 http://smartremarx.com/?p=1820#comment-5802 Another thing about viral marketing is that buzz builds on buzz. If your brand or your product already has buzz, your viral campaign is going to work that much harder for you for taking the same effort. If you're just starting out, it is much steeper hill to climb. If PepsiCo launches a viral campaign, they have a built in buy-in from customers. You might have that same loyalty but on a much smaller scale. The effect is that their campaigns, even if poorly designed or only marginally effective, will still have a cumulatively greater effect than your best campaign. Another thing about viral marketing is that buzz builds on buzz. If your brand or your product already has buzz, your viral campaign is going to work that much harder for you for taking the same effort. If you’re just starting out, it is much steeper hill to climb. If PepsiCo launches a viral campaign, they have a built in buy-in from customers. You might have that same loyalty but on a much smaller scale. The effect is that their campaigns, even if poorly designed or only marginally effective, will still have a cumulatively greater effect than your best campaign.

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