RSSAmazon Lowers Price of Kindle
Jun 22
Business Comments Off
In order to compete with other e-readers, Amazon has dropped the price of the Kindle Wireless Reading Device
Amazon in particular faces an uphill battle for its product because of the proprietary file format required to view books on the Kindle. The Kindle file format is built into any digital book purchase directly from Amazon, but requires conversion if you purchase the e-book from any other source. (For what it’s worth, Kindle-formatted digital books can be read straight from your desktop without paying for the device, which at least offers some flexibility for the buyer.
The new Apple iPad includes the ability to read pdfs directly from the screen as well as using the Goodreader application (which right now only costs $.99 to purchase) making it the most economical choice if you already are an iPad owner. Plus, assuming you were intending to pay for the book anyway, most smartphones can read pdfs, making it a cross-compatible format from most e-readers.
The fact that the Nook and the Kindle both now sell for lower base prices is a significant concession by the companies that the competition for e-readers is heating up. If you prefer one company (or e-reader) over another, or want to try out the digital book market, now might be the time to jump onboard.
