SmartReMarxcom

Airlines have found new ad revenue in the form of ad space on the boarding pass itself. The ads will be included on boarding passes printed at home, enabling each participating carrier to reach some 30 million customers or more per year. The ads are serviced by Sojern Inc., a company in which the participating airlines have a minority stake.

Delta Airline has reportedly already launched the ad service and US Airways, Northwest, American, United and Continental are all expected to follow later this year. Delta customers have the option to not have the advertisements print, but no official word on whether that option will be available to the other airlines’ customers.

For now, ads are not targeted to the individual, though such a capability is in the works.

Click on the stars above to rate this article